Corina Gruber

SUNMI Essentials

Apple Music · K-Pop · Essentials playlist

Artist-focused editorial capturing SUNMI’s distinctive solo identity through the contrasts in her sound, persona and performance style.

• View on Apple Music →

AC/DC — Back in Black

Apple Music · Hard Rock · 100 Best Albums

Album-focused editorial combining cultural context, creative history and a genre-aware editorial voice to tell the story behind one of rock’s defining records.

• View on Apple Music →

N.W.A. — Straight Outta Compton

Apple Music · Hip-Hop/Rap · 100 Best Albums

Album-focused editorial placing a landmark hip-hop record in its musical, cultural, and political context while adapting the voice to the genre and its audience.

• View on Apple Music →

Drake: Deep Cuts

Apple Music · Hip-Hop/Rap · Hero copy

Character-limited hero copy distilling a playlist concept into a concise, genre-aware hook.

• View on Apple Music →

iKON Essentials

Apple Music · K-Pop · Artist editorial

Career-spanning editorial tracing iKON’s evolution through K-pop, hip-hop and electronic influences, while placing the group within its South Korean industry context.

• View on Apple Music →

Rammstein Video Essentials

Apple Music · Metal · Video Essentials

Visual-focused editorial connecting music, imagery and performance to capture Rammstein’s provocative identity across their music videos.

• View on Apple Music →

Additional genres & formats

Jazz · Alternative · Folk & world music · Electronic · Functional & mood playlists

Additional Apple Music work spans artist, album, playlist, and video editorial across specialist genres, plus workout, sleep, and mood-based programming. Formats range from long-form editorial to character-limited marketing copy, with voice and register adapted to each genre, artist, and audience.

BTS Island: In the SEOM

Apple App Store editorial · original working copy
Published feature no longer live.

IP-driven editorial combining puzzle gameplay, character storytelling and fan-facing details to introduce BTS Island’s world to an international audience.

Cookie Run: Kingdom — First Anniversary

Apple App Store editorial · original working copy
Published feature no longer live.

Anniversary editorial turning a major game update into a player-facing story, connecting new characters and content with Cookie Run: Kingdom’s existing world.

Cats & Soup

Apple App Store editorial · original working copy
Published feature no longer live.

Warm, playful editorial translating Cats & Soup’s low-pressure gameplay, charming characters and tiny details into audience-facing storytelling.

Dadish 3D — Games We Love

App Store · Indie game · Character & developer storytelling

Character-led editorial combining gameplay, comedy and developer insight to capture both the personality of the game and the creative voice behind it.

• View on the App Store →

Additional capabilities

Long-form editorial · Short-form promotional copy · Hero titles & subtitles · Character-limited copy · Game launches & updates · Developer stories · Events & seasonal content · Editing & editorial QA

The Penguin

HBO / Max · Apple App Store Today Stories

Promotional copy for the series launch, including a headline, short description, editorial introduction, cast highlights, and release information.

Agatha All Along

Disney+ · Apple App Store Today Stories

Promotional copy for the series launch, including short descriptions, an editorial introduction, character and cast highlights, and release messaging.

Clarkson's Farm

Prime Video · Apple App Store Today Stories

Editorial feature introducing the documentary series, with an audience-focused overview, cast information, viewing details, and programme highlights.

Additional capabilities

Long-form editorial · Short-form promotional copy · Hero titles & subtitles · Character-limited copy · Series launches & premieres · Character & cast highlights · Streaming platform content · Documentaries & factual entertainment

What I can write for you

GAMES & APPS

Store & platform copy
Game descriptions
Launch & update stories
Player-facing editorial
In-app & promotional copy
Character-limited copy

MUSIC

Artist & release copy
Album & playlist notes
Artist profiles & editorial features
Campaign & promotional copy
Short-form platform copy

FILM & TV

Launch & promotional copy
Series & film descriptions
Editorial features
Character & cast highlights
Platform & discovery copy
Short-form campaign copy

ACROSS ENTERTAINMENT

Cross-cultural audience adaptation
Brand & campaign storytelling
Audience-focused messaging
Research-led editorial
Copy editing & editorial QA
Tone-of-voice adaptation

Editorial depth when the story needs it. Tight, character-limited copy when the format demands it.

How I work

I adapt copy across cultures and markets, not by translating, but by rewriting for the audience it's meant to reach.

For projects outside the English-speaking world, I use translation tools to access primary sources and specialist coverage in local languages.

Games

I start with the game itself: how it plays, what players spend their time doing, the world it builds, and what keeps them coming back. I research gameplay, developer materials, updates, genre conventions, and player context before finding the angle and voice that best communicate what makes the experience distinctive.

Music

I research beyond the release: the artist’s catalog, sound, influences, scene, cultural context, and audience. Primary sources, interviews, and specialist coverage help me understand the artist’s world before I shape it into clear, audience-aware English editorial or copy.

Film & TV

I research each title, its genre, characters, narrative, and target audience, drawing on official production materials, trailers, and available press coverage. I identify the elements that make the story distinctive and translate them into original editorial and promotional copy tailored to the platform, format, and international audience.

I research, write, and edit all final copy in English.

About

I’m an English-language writer and copywriter with 15+ years of professional experience and founder of EDCOR CORED S.R.L., a Romania-based EU company providing English-language editorial and copywriting services internationally.

My work includes original English copy and editorial for Korean IP and companies expanding into English-speaking markets, alongside long-term B2B collaborations with Apple, Zalando, and HMS Networks.

My approach combines research into the product and its cultural context with audience-aware framing, preserving what makes its world distinctive while finding the language and narrative angle that will resonate across markets.

I work directly with clients, agencies, and established creative teams, adapting to detailed briefs, brand guidelines, strict character limits, and complex editorial workflows. I’m equally comfortable with individual projects and long-term B2B collaborations, with extensive experience working remotely across markets and under NDA.

Selected clients

Apple · Zalando · HMS Networks · Tasting Table · Chef’s Pencil

Selected results

Apple Music & App Store

2,000+ App Store & Apple Arcade editorial and marketing stories
200+ Apple Music editorial pieces
Work consistently rated “Good” or “Excellent” in client quality reviews.

Long-term B2B collaborations

6+ years on Apple projects through Bridgehead Media
3+ years with Zalando
3+ years with Chef’s Pencil

Let's work together

Looking for original English copy or editorial for your next game, music release, film, or TV project?

Get in touch.

EDCOR CORED S.R.L. · Romania

English-language editorial & copywriting services
EU-based · International B2B collaborations